Sales Masterclasses – Do you want to increase your sales and develop an ongoing strategy? Book onto our free workshops today

Join us for a series of Sales Masterclasses in Rotherham and Chesterfield through March and April and let us help you maximise the sales potential of your business.  These Masterclasses will be delivered by Stewart McShane and Mike Brook of Brook Corporate Developments Limited who have been working to help businesses improve for over 25 years.

Business Benefits

Businesses attending the Masterclass will gain a new and modern approach to strategic sales planning and deployment.

It will increase knowledge, skills, and capability of individuals in relation to the core capabilities that their respective roles require to help drive growth and change in the business.

All delegates will benefit through the broadening of their competencies with skills which are transferrable and additional to their existing competency set.

Who is the masterclass for?

This Masterclass is for all growing SMEs within the Sheffield City Region, as long as the below eligibility criteria is met.

It is particularly relevant for SME business owners, business development managers and dedicated sales people.

Topics to be covered are:

Sales Strategy:

This Masterclass is about applying a strategic mind-set to the sales function and creating a complete sales culture.

It will look at goal setting against the business plan for growth, and interpreting that into a tactical sale plan for identified markets and profiled customer categories.

1 March – Rotherham – Sales Strategy


6 March – Chesterfield – Sales Strategy

Sales Metrics and Processes:

This Masterclass is about process – ensuring key sales metrics and measurement is in place for the business to support sales development and growth. It will help you fully understand the sales pipeline, examine specific pipeline tools and explore a ‘sales funnel’ approach to growth.

20 March – Rotherham – Sales Metrics and Processes

22 March – Chesterfield – Sales Metrics and Processes

Sales Skills, Tools and Techniques

Learn how to develop specific communications and customer relationships.

Session Content

The Masterclass will look at:

  • The myths of selling – traditional v new – The changing face of selling
  • The circle of success –planning for growth
  • The psychology of buying
  • The sales process and consultative/relationship selling
  • Selling the way your customer wants to buy…. Not the way you like to sell
  • Organising yourself to sell Time management – Circle of influence v concern
  • Prioritising actions
  • Celebrating and Sharing Success

24 April – Rotherham – Sales – Tools and Techniques

26 April – Chesterfield Sales Skills, Tools and Techniques